Krescendo started publishing a blog a little over a year ago. From the beginning, we asked ourselves a number of questions: how many employees should we encourage to post? How often? How much control should we exercise on content?
Over time, we found a pace. But it was slower and felt more difficult than I was hoping for. …Oh, the difficulty of conveying a personal voice through a company website!
I now think I found the main problem and how to fix it: it’s about freedom to create your own brand. You can read all about it in my first post: “Free to create your own brand!“, on galbarosa.com, my personal blog.